A distinctive edge for furniture designers and makers
West Bridgford Joinery was established in 2003 by fine art graduate and skilled cabinet maker Alex Adgar. WBJ works with commercial and domestic clients to make furniture that combines the principles of contemporary design with traditional woodworking skills.
With a significant proportion of design work being bespoke, WBJ face the challenge of inspiring their different client groups to consider the possibilities created by their design processes and distinctive use of materials.
We have worked with the team at WBJ for a number of years, initially developing a new brand identity and marketing collateral and then through ongoing support to create individual presentations and new product promotions, each piece carefully reinforcing the values of traditional craftsmanship, professionalism, attention to detail and pride.
The development of the brand concept is based on the direct link of a tree providing the base materials of West Bridgford Joinery. A typical image of a tree has been replaced with a more aspirational and heraldic icon, offering a sense of tradition and stability with contemporary inspiration. The elegance of the icon is matched in the typeface of the West Bridgford Joinery and offset with a crisper sans serif font for the strapline.
The brief for the website was to showcase the ethos, experience and craftsmanship of the team and to appeal to the different client groups, inspiring each to consider the possibilities created by the design process and distinctive use of materials.
A mix of a classic font for the menu system and a more contemporary face for the text reflects the attitude and client base of the business, whilst a structured and logical approach to the overall design of the site means the information is always accessible and very easy to navigate.
Please visit www.westbridgfordjoinery.co.uk to see more.
Working with the West Bridgford team is great fun. Their enthusiasm for each stage of the new brand identity has been excellent, with their involvement playing a key role in it’s successful development.
After spending time in their workshop, we shot and featured black and white photography to illustrate the traditional working practices and the skill and craftsmanship involved in the making of each piece. These were carefully balanced with colour photography and 3D renders to show the beauty and practicality of the finished products.