Vivia Crump’s chutneys are packed full of flavour, texture and personality. The product needed to be taken to market with a look and feel that maximised the natural ingredients but retained a freshness that would stand out when on shelf.
Brand Design & Development
Point of Sale
The development of the brand identity focused on an approachable and friendly handwritten marque, paired with a crisp and open spaced font. A clean white die cut label gives the jars a unique look, with a complimentary colour scheme that flows throughout the brand, working to consistently link the packaging, photography and contents.
This striking use of colour, image and structure has also been carried over into a full e-commerce website and supporting literature.
Since the roll out of the brand, Vivia Crump’s have seen great success in the launch of their business. We have been lucky enough to continue to develop further work, including email campaigns, marketing materials and stall graphics for their weekly pitch at The Southbank Centre Food Market.