FSG work on all aspects of brand design through all forms of communication. Who you are, where you stand and where you want to be, drives our creativity and originality and makes every branding solution unique.
Identifying a brand

Our role is to give a voice to the personality and characteristics of our clients companies, products and services. From a logo – the simplest form of identification, to every visual aspect of a brand.

ESR Register
Assessment and Referral Services

A community approach
ESR required a fresh, exciting and welcoming identity to for their assessment and referral service in the education sector. A bright, confident brand and colour scheme allows them stand out in a competitive market, and the use of friendly illustrations strengthens the message of teamwork and communication.

FSG Brand Design - Branding - ESR Register
Smart by Angela Hartnett
Chef

An identity for a food philosophy
The Smart by Angela team work with a friendly professionalism with an attitude to food that is uncomplicated in its visual appeal, expertly crafted and memorable. Using an existing black and white theme and logo, we created the identity using beautiful papers, specialist print techniques and charcoal tones for a beautiful simplicity and sophisticated yet personal feel.

FSG Brand Design - Branding - Smart by Angela Hartnett
Tata
Global Steel Supplier

Maintaining brand integrity
A full suite of reference and technical documents were created under the new brand guidelines for global steel producer Tata.

FSG Brand Design - Branding - Tata
Ross Loveday
Artist

Expressing visual impact
Abstract artist Ross Loveday needed to create confidence and impact with his brand identity. The stationery and presentation tools are image led to emphasise the beautiful texture of his work. The cool, crisp colour scheme as a backdrop highlights his subtle use of colour and line. His business cards boldly let the work speak for itself.

FSG Brand Design - Branding - Ross Loveday
Analogueworks
Turntables

Inspiring confidence
A distinct and confident identity was required to launch Analogueworks into the high end audiophile market. In keeping with the ethos of the company, the identity is applied on the products as an integral and design led feature.

FSG Brand Design - Branding - Analogueworks
Kilo
Cookware and Kitchen Accessories

Different By Design
A contemporary identity was created for Kilo Simply Kitchen. The brand identity built on Kilo’s developing reputation for well designed functional kitchen tools and accessories. It has since been applied over an extensive range of product packaging and printed material, as well as being used in various formats on the products themselves.

FSG Brand Design - Branding - CKS Kilo
West Bridgford Joinery
Bespoke Handcrafted Furniture

Traditional and contemporary
West Bridgford Joinery make furniture that combines the principles of contemporary design with traditional woodworking skills. They asked us to create their logo, identity and marketing collateral. With its cool, elegant colour palette and the replacement of the typical tree image with a more aspirational and heraldic icon, the new identity offers a sense of tradition and stability with contemporary inspiration.

FSG Brand Design - Branding - West Bridgford Joinery
Sportsman
Games Feeds

Revitalising a quality brand
The game feed industry is a highly competitive environment with a strong emphasis on firmly established personal business relationships. We helped Ab Agri’s Sportsman Game Feeds re-position themselves to reflect their proven record and reliability. The project re-worked their identity, implementing it across all marketing collateral and creating distinctive packaging within the tight restrictions of their printing processes.

FSG Brand Design - Branding - Sportsman
PaperKraft
Paper Recycling

Giving paper a personality
An identity concept created for a recycling company embodies the multi-faceted nature of their business: collecting, distributing and recycling. Recycling the sheets produced in the printing press cleaning process creates the basis for their stationery.

FSG Brand Design - Branding - Paperkraft
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